Online Reputation Management
Take control of your online reputation today and ensure fair representation all the time with our online reputation management services.
Search marketing is our forte. Our client results highlight just how good we do it.
Online Reputation Is Pervasive and Reflects Your Offline Reputation
Do you like what you see when you Google yourself? Do you feel you are represented fairly? Do you think your online reputation is helping you and your business?
If you have answered NO to any of these questions, then you need online reputation management (ORM). Strategies that help people find the correct information about you, your services and your business on the internet fall under ORM. It can help dispel misleading trends, create balance and show an active face to the audience.
More importantly, ORM helps in preventing the spread of misinformation, viral onslaught campaigns and ensures that your overall online reputation stays positive. Fact is, what people usually perceive of you online is what they think of you in the real world. It is doubly applicable to company leaders, businesses and service providers since the first source of information for anyone is the internet and what the internet says about you today forms the basis for future reputation.
One last thing, while people can forget, the internet does not. Anything ever published online has a trace or existence somewhere, and due diligence can uncover such information. Hence, it is imperative that you always safeguard your private life and only publish what you are certain paints a positive image. Our online reputation management promises to remove negative exposure and promote a pervasive positive environment of your brand image.
When you want to know something, find out information about a company or person, search reviews and citations for business, where do you go? The internet is a repository of information that can answer anything and everything. The problem, however, is that these answers aren’t always factually accurate or even truthy (somewhat true).
Examine these observations collected from independent sources on how people use the internet for fact finding or similar purposes.
- Nearly two out of every three people use the internet when they want reliable information on business or an individual.
- Approximately 70% of all managers have rejected or hired a candidate based on information they collected online.
- 97% of the nation’s population reads online reviews when browsing for any local business.
What does these statistics suggest? Your entire life and future are pre-decided based on the information circulating online! Should you not manage your online reputation then?
The Boundaries Between Online and Offline Are Dissolving
With every passing day, we become more entangled with the online world. Smart televisions, home appliances, smartphones, self-driving cars and “as of yet” unknown future technologies all bring us that much closer to the online sphere than yesterday. In short, our online and offline existences are blending.
As the boundaries dissolve avenues to leave an online footprint increase, both positive and negative. Let’s evaluate a few scenarios where online trumps offline efforts. You surely have engaged in most if not these activities.
It does not matter how tech savvy you are if you want information, the internet is your first stop before actually going out in the offline world. By the way, whatever you do on the web, be it search, speak, post, delete or interact – all online transactions leave a footprint somewhere that can be accessed several years and maybe even decades later!
Your Online Reputation Is Written in Stone
When someone writes a negative review online, it can stay visible for a long time, especially when you aren’t aware of it yet. In fact, if you don’t engage in online reputation management, you may never know of its existence until you are denied a job offer, rejected by a landlord or go through an otherwise easy selection procedure only to be dismissed for no apparent reason.
More important than checking what folks say online is to ensure that you immediately squash any inaccuracies. But wait, search engines, social media, and other technologies use intelligent algorithms to arrange and organize information so why should mis-information be an issue? Algorithms are at the end of the day, best practices put into code and executed. No matter the level of intelligence used, human involvement will always leave wiggle room for errors. Besides, a lot of information circulating online and being generated daily is by humans and not algorithms. As you can see the problem of mis-information is human centric and not code based.
So, until computers become intelligent enough to emulate human emotions and understanding, automated filtering of information online isn’t going to help anyone. Online reputation management though can help overcome the challenges of a permanent internet memory.
Search engine algorithms give you back data depending on what you ask them. If you ask for conspiracy stories, negative reviews or juicy gossip, you get data associated with those specific terms. Again, with online reputation management, we can overcome this issue by targeting such questions with material and data that isn’t gossip or rumours but factual truths.
Information online is permanent, but you can always bury what you do not like under a barrage of facts, figures, and data you control.
How Is ORM Different From SEO?
Though there are several similarities between ORM and SEO, the two have significant differences.
SEO is all about promoting pages or websites to the top on the internet whereas online reputation management is about controlling the kind of sites that show up in search results and using tactics that suppress negative press online.
ORM Involves SEO tactics but goes above and beyond the scope of SEO, as evidenced by the following points.
More Than One Target
Any SEO campaign typically targets specific pages and aims to rank them as high as possible, closest to the number one spot in search engines. In ORM, we don’t care if your site ranks at the first or the tenth place. What we look at is the information that appears on page one for a keyword. Thus, ORM involves creating a network of materials, each telling a positive story or promoting the same in complementary ways to flood the top pages of search engines.
Promotion Isn’t the Focus
SEO focuses mainly on promotion and visibility. That is why it costs so much in some niches such as e-commerce, pharmaceutical, and travel. On the other hand, ORM involves moving websites up or down the search engine – we call this displacement of misleading information or gossip and replacement with high quality material. In ORM we don’t care if someone clicks on your LinkedIn profile or business website. We just don’t want the public to see or interact with misleading information online.
Lack of Virality
Successful SEO campaigns are those that result in a viral explosion of interest in a website. In ORM we could care less about viral exposure. In fact, anything that goes viral often tends to veer towards the negative spectrum of information. Our approach is to maintain a balance and ensure only facts and quality content rises to the top with higher search volumes.
Keyword Focus Is Different
SEO targets high valued keywords that can bring targeted visitors to improve sales, exposure or rankings. In ORM, we target specific keywords that have a direct impact on your reputation. Though these keywords don’t attract many visitors, they do paint a positive picture for anyone curious to search relevant information about your company or business.
Our 4 Commitments to You
When we take on an online reputation management project, we look at your entire business and online presence advising and enforcing practices that will lead to positive outlook today and well into the future. You can always expect the following four things from us.
1. Realistic Results
Only what can realistically be achieved will be proposed. In fact, maintaining momentum is just as important to us as fixing current reputation problems.
2. Far Reaching Improvements
Though all our work happens online, the results of ORM will be felt in the real world as much as it is felt online.
3. Planned Approach
The approach we take to improving or maintaining your online reputation will be discussed well in advance with you to ensure we have your approval.
4. Industry Exceeding Standards
We don’t just rely on current industry standards of ORM but also invest in future technologies, tools, and practices that will impact the reputation of your business tomorrow.
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